THE ULTIMATE GUIDE TO WRITING AN AWESOME ONLINE CASINO REVIEW

A well-written online casino review not only gives an operator high exposure but also informs players of an online casino’s 온라인카지노 features. That’s why online casino reviews should be central to an online casino marketing strategy. 

And yes, if you’re wondering, this also applies to sportsbook reviews and sports betting marketing strategies. 

Hosted on affiliate sites, online casino reviews range from the could-have-been-a-gambling-Shakespeare to did-you-pay-attention-when-they-were-teaching-the-alphabet kind. So, how do you bullseye the former and stay well clear of the latter? Well, if in doubt, you've come to the right place. This is truly, truly the ultimate guide to writing online casino reviews.

But first, here's a quick primer on it:

Structure is key

An online casino review is only as good as the task before it. The table of contents is what defines exactly what should be covered in the review, including its structure, and is sent to the content writing agency of their choice to direct them to what the client - usually a partner or an iGaming operator - wants.

Summaries can range from an absolutely daunting list of requirements (we've seen 20-page content summaries of casino reviews and a 300-word sports book) to a few potentially helpful points and resources. Here are some areas that you should definitely include in your online casino review. And remember - it's all about structure.

1. Brief introduction

A site's history, location, industry reputation, and other USPs that set it apart from its competitors are all good 카지노 ingredients for an online casino review.

It's also worth including a linked table of contents so players can jump directly to the information they need. 

2. Website Design, Navigation and User Experience

The aesthetics and usability of the site are usually factored into the first half of the review as it will affect the overall gaming experience.

Whether you're an expert in these three interrelated elements or not, it's worth learning the basics as they are in many ways the most important aspects of an online casino.

3. Legal information

The operator has licenses from Alderney, UKGC and MGA in Curacao, Cyprus and listing these stamps is one of the best content marketing tips for online casinos and sports betting. 

Players need to know that their gaming 에볼루션바카라 is facilitated in a safe environment and these seals provide assurance of the casino’s legitimacy. 

Here, it’s worth cross-referencing any legislative seals with the gambling authority website, just on the off chance that the operator is pulling a fast one. 

Luckily this is a rare occurrence and you can usually spot an untrustworthy website miles away, ensuring you’re providing your readers with the information they can rely on. 

4. Game Collection 

These can range from the ridiculously big to the slightly diminutive. Also note that accessing the site from different locations (outside the country) will affect the games available to you.

Due to location-specific laws, some games are available in some locations but not others.

Most casinos these days offer live casino, keno, bingo, poker, slots and table games.

5. Promotions and rewards

Welcome bonuses, regularity of promotions, average wagering requirements, payouts and time frames are all information that an online casino review should include. The available payment options should also be included as eWallets Neteller and Skrill are exempt from promotions due to potential scams.

6. Banking

An important feature - not only should the banking methods accepted by the casinos be specified here, but the withdrawal times should also be specified.

Since many casinos have different withdrawal times, it is helpful to be specific about how long the withdrawals take for each payment method.

7. customer services

Whether the service is provided by a chatbot or not, live chat (with a human) is available, email options and area codes help, so readers don't have to deal with expensive phone bills at the end of the month.

Quality customer service should also be included, but always remember to call more than one customer service representative because everyone has a bad day from time to time.

8. Mobile optimization

About 37% of players choose to play on their smartphone, so it's important to consider how online casinos 카지노사이트 look on these devices, including tablets, in your casino review. If possible, test your site on as many devices as possible, including the pros and cons of each. A well-organized structure is the key when writing an online casino review, but remember that someone is already reading this, or at least skipping over the gist. Experiment with originality and add a touch of flair to your comment to pique your audience's interest.

Everything is great here

The main purpose of online casino reviews is to promote the brand of the operator and we hope that the readers will click. Therefore, you need to know how to write a good online casino review that will appeal to both casual players and top players.

The third party websites are primarily hosted on partner websites and generate revenue for each customer who signs up through the website. By using a unique URL for the site that referred them, the affiliate earns a percentage of the new membership's loss count.

Affiliate sites clearly encourage readers to click on a review hosted on their site, join an affiliate casino, and earn membership income.

This brings us to the Everything is Great (EIA) slot review. Well, if the rating were negative, no doubt potential players would be discouraged from signing up. Therefore, the trend in the industry is to write an "everything great" review. 

Less of an online casino marketing plan and more one of many iGaming affiliate marketing strategies; an ‘everything is awesome review’ is as you’d expect – a review extolling the virtues of an online casino and not even hinting at any negative aspects of the site. 

While EIA reviews could be seen as misleading – even dishonest – they have been one of the “best” content marketing tips for online casinos and sportsbooks so far. We say “best” because we see them as one of the worst tactics. iGaming players want honest reviews and if an online casino is bad, we believe potential players need to know this. 

Some honest reviews do exist, but you’re most likely to be met with the EIA kind. What’s the problem with the EIA approach? Well, readers aren’t easily fooled and will see that this kind of copy has been used to encourage a sign-up. 

Conclusion

This brings us to our last point… don’t call your conclusion ‘conclusion’. There are plenty of other ways to wrap up your summary. These include: ‘What’s Next?’; ‘Takeaways’; ’The Ultimate Guide to Writing an Online Casino Review Resolved’; and ‘Final Thoughts’. Try to be original. 

Through this brief yet truly ultimate guide to writing online casino reviews including content marketing tips for online casinos and sportsbooks, we’ve provided you with actionable insights into one of the many content strategies for online casino affiliates. 

Depending on the overall content approach taken by your affiliate site, this will dictate whether you go for an EIA review or an honest review. Try to nail your content strategy so that you choose one or the other but not a mix of both. 

The great news is that most reviews are of the did-you-pay-attention-when-they-were-teaching-the-alphabet ilk and therefore not too difficult to write a clearer, more concise, informative casino review that doesn’t kiss up to the operator in question. Whether you're a seasoned writer or just about to put your finger to your keyboard and write your first casino review, following this guide will help you create an online casino review that's everything a potential gamer needs. Make your content shine consciously.